115,000 Brits text [Mid-East] CEASEFIRE in 3 days

Save The Children ran a text campaign, via the chaps at Incentivated, recently, regarding the current Middle East conflict.

It garnered 115,000 responses. All you had to do was text CEASEFIRE to 81819.

The appeal was carried in half/full page ads in UK newspapers The Guardian, Daily Mail and Sunday Times amongst others.


The mobile petition is to be delivered to Downing Street.

Adrian Lovett, Save the Children’s Director of Campaigns, said: “This is an unprecedented response and the message from our text campaign is loud and clear – the British public want an end to the bombing in Gaza. A huge number of the British public care what is happening in Gaza and have taken action. Politicians are well aware of those messages and we will continue to ensure their voices are heard. Right now the fighting is still going on and one child dies in Gaza every three hours. Public support can and must make a change.”

Robert Thurner, Commercial Director at Incentivated, comments: “This campaign proves the ubiquity and popularity of text as an immediate activation channel to traditional media which people respond to 24/7, regardless of their location. It also proves the power of mobile as a viral marketing channel. In this digital age, mobile is unique in allowing us to support the issues which effect us, and to spread the word among others with similar beliefs”.

This is a pretty neat use of mobile. The more charities ‘get’ and understand how to use the mobile medium, the better.

Recently Published

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...