It’s time for the fifth and final episode of Jonathan MacDonald‘s MIR Show takeover. In the series, produced jointly with Jonathan’s Every Single One Of Us movement, he has has been discussing the mobile advertising landscape with some of the industry’s luminaries. Today he’s talking with Dan Rosen, head of AKQA Mobile — who have some of the largest clients in the world on their books.
Watch out for the quote I Tweeted earlier today from Dan — “SMS is the Google of mobile” — used in the context of discussing how successful Google has been as a marketing medium online. It’s a good discussion — particularly if you’re interested in the ‘big business’ viewpoint of mobile marketing as AKQA are right there in the forefront.