How Wireless Will Pave the Path to Neobank Profitability

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Orange offering Blackberry on Pay As You Go

Thanks to Mobile Industry Review reader Hazy who dropped me a note about Orange doing a bit of innovation.

I know it’s hard to believe.

Very hard.

If you screw your eyes up really tightly and look at the Orange brand whilst tapping your heels together 3 times, the company does look pretty innovative.

But in the cold light of day, your average Orange experience is typically of damp-squid proportions.

This news, however, goes some way toward changing that viewpoint though: You can get a Blackberry from Orange on Pay As You Go.

Interesting.

Very interesting indeed.

Here’s a screenshot:

No details on prices yet. I wonder if they’ll be able to knock out the Pearl for less than £99?

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