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Microsoft vs Nokia

Here’s a fascinating comparison between two giants, Microsoft and Nokia.

Nokia holds their press conference at an unmarked chamber of commerce miles from the Mobile World Congress convention centre. They lay on buses. There is next to no Nokia branding anywhere on the building or inside. Further, the venue isn’t in Google Maps at (easily accessible, anyway) and most of the locals had never heard of it.

Microsoft have taken over the Hotel Catalonia, directly opposite the congress centre. Outside the hotel has a flippin’ great ‘Start – Windows’ poster to let you know where you are. Get inside and there are posters every five paces telling you where to go. Simple, easy.

I myself favour the direct approach. Nice one Microsoft. I’m just hoping Microsoft have a decent OS version to demonstrate.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “Microsoft vs Nokia”

So, what you're saying is that MS waste their money on shiny posters and expensive venues in order to distract you from the fact that they're peddling yet another underwhelming offering.
Nokia are fiscally conservative and are happy to let their products do the talking.

Or have I missed the point? 😉

Technically some of Nokia's money was wasted too given by the number of lost journos and analysts we collected wandering the streets immediately outside the (inside) very flash venue for Nokia. Would even a small sign in the doorway have been too much to ask…? At the main site the signs are literally 30ft high.

Technically some of Nokia's money was wasted too given by the number of lost journos and analysts we collected wandering the streets immediately outside the (inside) very flash venue for Nokia. Would even a small sign in the doorway have been too much to ask…? At the main site the signs are literally 30ft high.

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