Here’s a fascinating comparison between two giants, Microsoft and Nokia.
Nokia holds their press conference at an unmarked chamber of commerce miles from the Mobile World Congress convention centre. They lay on buses. There is next to no Nokia branding anywhere on the building or inside. Further, the venue isn’t in Google Maps at (easily accessible, anyway) and most of the locals had never heard of it.
Microsoft have taken over the Hotel Catalonia, directly opposite the congress centre. Outside the hotel has a flippin’ great ‘Start – Windows’ poster to let you know where you are. Get inside and there are posters every five paces telling you where to go. Simple, easy.
I myself favour the direct approach. Nice one Microsoft. I’m just hoping Microsoft have a decent OS version to demonstrate.