Twitter hits mainstream in today’s The Sun newspaper

The Sun, the biggest newspaper in the UK, consistently sets the agenda for the mainstream media throughout the country and often abroad.

I remember being sat in the news studio of one of the biggest mainstream news providers at 5am, a while back, and asking one of the chaps what the ‘stories’ were going to be that day. We were providing live chat services for their 9am show and thus needed to prepare some topics.

The producer chappy turned to me and said, ‘Depends if it’s a tits day or not,’ and walked off.

This left me slightly confused.

Another chap looked up from his desk and beckoned me over.

“This,” he says, “Is the newsfeed in from Reuters, right?”

Perhaps it was PA. I can’t remember.

Anyway, I see a whole ton of potential stories.

“And these ones,” he says, pointing to another list, “Are probably what we’ll be carrying.”

I nod, still a little bit confused.

“But we wait to see what The Sun leads with. If they’re having a tits day — that is, some girl splashed across the frontpage, then we’ll make it up ourselves. Otherwise we usually take our lead from them.”

Right.

So The Sun still sets the agenda for the mainstream press. And they’re talking about Twitter today.

When The Sun stats talking about Twitter in this manner, you now something is about to happen across the country:

That’s right. Forget Facebook! Say bye bye to Bebo!

Twitter is anointed.

The real challenge will be seeing if the mass of normobs out there ‘get’ the concept of ‘ambient community’. Facebook is easy to understand — similarly Bebo — but Twitter?

I think the vast majority will view Twitter as a way of interacting with (or really, ‘following’) celebrities — and use it for that purpose. We shall see.

Recently Published

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...

The new BlackBerry movie trailer is here

Were you a BlackBerry fan? Of course you were. At some point, almost everyone was. I still remember the days and the joy that...

Airalo: The easy way to roam globally with a data eSIM

Shortly before I began my FinTech & Banking Tour around the GCC, I popped into the Apple AppStore and searched ‘eSim’. I wondered if...