Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering,...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's...

MIR’s Twitter ROI statistics

It’s not about how many followers you’ve got on Twitter (but if you’d like to buy 1,000 of them, click here), it’s about how many of them are interested in what you’ve got to say, right?

I did a little yesterday — and I’ve been doing a test with bit.ly as well — to measure the ‘return on investment’ of Twitter.

The click-through stat (along with re-tweet) is probably one of the most effective measures of the responsiveness of your followers.

As of yesterday, 597 people followed @ew4n (my personal account) and 634 followed MIReview (the site’s account).

Based on the stats I looked at yesterday over a 24 hour period, MIReview has a higher click-through percentage.

Almost exactly 40% (40.37%!) of followers clicked on MIReview’s Tweeted links.

Whereas only 33% clicked a link sent out via my ew4n personal account.

Immediately I can justify that MIReview has been, historically, an account that you follow if you would like site updates. So logically, more folk are going to click through on this account than via my personal one (which features more friends and other interested parties who might not be particularly turned on by mobile, for example).

Interesting, interesting.

On reflection there’s not that much difference. 7% difference.

But then this was just an arbitrary trial yesterday. I wonder what the results would be measured across hundreds of tweets?

5 COMMENTS

  1. 7% on such a small sample size is probably well within the margin of error. However, it does show you why twitter spam is so prevalent. People click links from those they trust.

  2. Twitter's one of the biggest traffic referrers to my blog. But you have to mix it up a bit on the MIR side. Not just automated links to your posts. How about a bit o' chat? That's what RSS is for. That said, I usually click through when @MIReview tweets.

    How's all this going to change next month? Are you keeping the MIReview account?

  3. 7% on such a small sample size is probably well within the margin of error. However, it does show you why twitter spam is so prevalent. People click links from those they trust.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recently Published

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering, I did so with a strong focus on the Financial Times digital subscription which normally retails at...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's new eSIM capability whilst I was in Sweden for Stockholm FinTech Week. I'm an Ultra subscriber so...

Revolut launches in-app eSIM service; includes 3GB data roaming for Ultra customers

Well now, leave it to the team at Revolut to actually do some innovating in financial services. The news broke this morning that Revolut...

Samsung SGH-E700… now with Android?

Imagine my sudden, unexpected excitement when I saw this email and subject in my inbox this morning: "OMG," I thought. "Have they actually done...

Why you need GadgetsOman (or similar) in your life

About four days ago I got a familiar WhatsApp message from the team at GadgetsOman. It was just a day or so after the...