MIR’s Twitter ROI statistics

It’s not about how many followers you’ve got on Twitter (but if you’d like to buy 1,000 of them, click here), it’s about how many of them are interested in what you’ve got to say, right?

I did a little yesterday — and I’ve been doing a test with bit.ly as well — to measure the ‘return on investment’ of Twitter.

The click-through stat (along with re-tweet) is probably one of the most effective measures of the responsiveness of your followers.

As of yesterday, 597 people followed @ew4n (my personal account) and 634 followed MIReview (the site’s account).

Based on the stats I looked at yesterday over a 24 hour period, MIReview has a higher click-through percentage.

Almost exactly 40% (40.37%!) of followers clicked on MIReview’s Tweeted links.

Whereas only 33% clicked a link sent out via my ew4n personal account.

Immediately I can justify that MIReview has been, historically, an account that you follow if you would like site updates. So logically, more folk are going to click through on this account than via my personal one (which features more friends and other interested parties who might not be particularly turned on by mobile, for example).

Interesting, interesting.

On reflection there’s not that much difference. 7% difference.

But then this was just an arbitrary trial yesterday. I wonder what the results would be measured across hundreds of tweets?

Recently Published

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...