O2 Launches £5m ‘Surprises’ Campaign with Buongiorno

O2 Top-Up SurprisesIn a bid to retain UK customers in the pre-pay market – something notoriously difficult to do – O2 have launched their ‘Surprises’ campaign this week.  Customers topping up are given a code which guarantees a prize when entered at the campaign’s online ‘hook a duck’ fairground-game themed site – prizes range from free texts messages to TVs, laptops and even race day and spa experiences.

Backed by a £5.5m promotional spend on television, print and online media, O2 are hoping to make their 11.8m pre-pay subscribers feel special… and it wouldn’t hurt if customers of other networks noticed they weren’t getting prizes for topping up either.

5986.jpg…and whilst I’m looking forward to seeing the water-filled bus-stop panels with real rubber ducks, intended to ‘quack’ as people pass (we make our own fun ’round here), one of the most interesting aspects of this campaign is that it’s being powered by Italian-firm Buongiorno‘s web system – a company we made contact with recently after our trip to Rome (preview here, watch out for the full videos soon). We’ve fired them some questions over and will be publishing an introduction to this Italian power-house behind mobile entertainment projects in 53 countries and 100 network operators.

Recently Published

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...

The new BlackBerry movie trailer is here

Were you a BlackBerry fan? Of course you were. At some point, almost everyone was. I still remember the days and the joy that...

Airalo: The easy way to roam globally with a data eSIM

Shortly before I began my FinTech & Banking Tour around the GCC, I popped into the Apple AppStore and searched ‘eSim’. I wondered if...