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U2 gets sponsored by BlackBerry

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The tour U2 are soon to be embarking on is brought to you by those Canadian Smartphone manufactures Research In Motion – expect to see a U2 branded handsets any day now.

U2’s 360 degree tour is backed by BlackBerry to promote their 12th album ‘No Line On The Horizon’, kicking off in Barcelona on June 30th this year.

The name of the tour comes from its apparent effort for the concert goer to experience an uninterrupted, unobstructed, full view, of their stage performance.

Those of you who remember the last album might recall or even purchased one of the U2 branded iPods that came out at the time. Which begs the question; Why BlackBerry and not someone bigger like Apple to back the tour? Surely greater tie-ins can be obtained elsewhere and with a more apt backer?

Questions such as those will probably relate to the economy not being all that great at the moment, in the US of A. We could always be wrong on that point, or they just missed the boat on this one.

RIM has been for the past few years trying to ever so eagerly break into the mass consumer market, with their candy bar Pearls and more recently the Vodafone/Verizon Storm backed touch screen handset.

This new move from them could very well cement this deal, or at least add a greater impression that they play nicely with consumers too along with the business world.

Just in case you were wondering when and where you might be able to catch U2 and BlackBerry on stage, the following are dates produced by Live Nation.

EUROPEAN TOUR SCHEDULE:

30-JUNE BARCELONA, SP    NOU CAMP

07-JULY   MILAN, IT                SAN SIRO

11-JULY   PARIS, FR               STADE DE FRANCE

15-JULY   NICE, FR PARC CHARLES EHRMANN

18-JULY   BERLIN, DE            OLYMPIC STADIUM

20-JULY   AMSTERDAM, NL    ArenA

24-JULY   DUBLIN, IE              CROKE PARK

31-JULY   GOTHENBURG, SE                 ULLEVI

06-AUG    CHORZOW, PL        SLASKI STADIUM

10-AUG    ZAGREB, HR           MAKSIMIR STADIUM

14-AUG    LONDON, UK          WEMBLEY STADIUM

18-AUG    GLASGOW, UK       HAMPDEN PARK

20-AUG    SHEFFIELD, UK      DON VALLEY STADIUM

22-AUG    CARDIFF, UK          MILLENNIUM STADIUM

NORTH AMERICAN TOUR SCHEDULE:

12-SEPT CHICAGO, IL           SOLDIER FIELD

16-SEPT TORONTO, ON        THE ROGERS CENTRE

20-SEPT BOSTON, MA          GILLETTE STADIUM

24-SEPT NEW YORK, NY      GIANTS STADIUM

Now, the details passed to the press today mentioned the tour is presented by ‘BlackBerry Revolutionary Production Design Revealed’. We’re not entirely sure if this is just word play, or if there is anything on the horizon named ‘Revealed’ in the BlackBerry portfolio.

We are however expecting some tie-in at a later date, with exclusive content or a limited edition branding of a handset, as the tour kicks off. As why else would there be a deal like this announced, someone has to make some money somewhere out of this.

Let’s hope it’s a BlackBerry U2 Storm handset, then we can write headlines such as – U2 Storms the charts with mobile phone tie-in.

What about a Curve or Pearl branded mobile, in order to produce such gems as – U2 launches a Pearl of a handset or Curve your mind around U2’s new phone.

6 COMMENTS

  1. Yes Very interesting move…It's funny how Company's work, Here we are in a recession and they still spend money like water.
    How about all the people that have been let go recently form RIM. Hmmm.

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