INQ, the handset manufacturer owned by parent company Hutchison Whampoa was always going to have an easy time of it with the 3 group of companies. A couple of phone calls from the big man and woosh, INQ had clients coming out of its ears. And their handsets, targeted at the mass market, have been very positively received by end-users around the planet (not least because although the devices are certainly capable, they’re also priced in a very attractive manner).
The challenge has been unlocking the rest of the non-Hutchison marketplace. That challenge gets just a little bit easier today though, as INQ have signed a deal with Indian network, Aircel, to distribute both the INQ Mini and the INQ Chat. I think the devices — with their data laden capabilities and attractive price, will be a roaring success in India.
Just to give you an idea of the potential of this deal — the INQ devices will shortly be available in over 5,000 outlets. Plus, cricket legend M.S. Dhoni is fronting the introductory marketing campaign. Yup. That’s a recipe for success in India.
Congratulations INQ and congratulations Aircel. I look forward to posting the ‘we’ve sold a million already‘ news in short order.
(Here’s the INQ blog post announcing Aircel)