Now you’ve been following my Lonely Planet coverage, over the past week, right? You remember that they seized the initiative and made 13 of their European iPhone app guides free of charge for four days to help those trapped by the Ash Cloud travel chaos?
Well they’ve now knocked back 3 million downloads in total, making their guides the most popular in the App Store. I posted the other day speculating that even though they will have lost some revenue from those who would have ordinarily purchased the full iPhone city guides at £9.49 each, they’ll have bought a sizeable amount of goodwill and also got a lot of people to sample their products who otherwise wouldn’t have done so.
They’re back again. The 13 city guides haven’t gone back to £9.49 yet (although they were due to revert this morning). Instead, the Lonely Planet team are now offering ALL 32 of their European City Guides at the special discounted price of £2.99 until Friday 30th April.
Yet another stroke of genius on the part of the Lonely Planet team. So if you were thinking of going to Moscow this year and you liked the idea of the Lonely Planet guide for the city, get it now. Get it — and a choice of 32 cities — for just £2.99 each. Think of it like a 3 for 1 offer!
Tom Hall, Lonely Planet Travel Editor, said, “The rate at which the iPhone city guides have been downloaded has been phenomenal. We have had a fantastic response from travellers and want to continue to support them through this extended offer which now covers 32 cities across Europe.”
Here’s the list of cities:
Venice & The Veneto
I’m off to Helsinki on the 10th of May but alas, that doesn’t figure in the list. I’ll just need to rely on Rafe Blandford‘s local knowledge.
Anyway, good work Lonely Planet!