How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure...

Stranded by the Ash? Get a free Lonely Planet Guide!

Whatever your view of the almost invisible (and apparently harmless?) Ash cloud currently grounding most of Europe’s air network, I thought I’d drop a little bit of good news.

If you’re stuck in one of the affected European cities covered by Lonely Planet, I strongly suggest you grab your iPhone and download a copy of the relevant guide, free of charge.

That’s right! The enterprising folk at Lonely Planet have decided to make 13 of their guides free until Thursday 22nd April on the iTunes app store. That’s a saving of £9.49 per guide right now.

Lonely Planet’s Travel Editor explains:

“Travellers stuck in unfamiliar places need access to practical information as well as suggestions on what to do whilst stranded”, said Tom Hall, Lonely Planet Travel Editor. “That’s why we’re giving away iPhone city guides to major affected destinations.”

Good man.

The following guides are all free right now:

– Amsterdam
– Barcelona
– Berlin
– Budapest
– Copenhagen
– Istanbul
– London
– Moscow
– Munich
– Paris
– Rome
– Stockholm
– Vienna

Very smart opportune marketing by the team Lonely Planet. Nice one!

It’s going to be interesting to see what kind of uplift they get from this strategy, because even if you’re not stranded by the Ash, you could sneakily hit the ‘download’ button… and one of those 13 guides could be yours in 5 seconds. If anything, I think it might encourage people to buy some of the full-price guides.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recently Published

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering, I did so with a strong focus on the Financial Times digital subscription which normally retails at...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's new eSIM capability whilst I was in Sweden for Stockholm FinTech Week. I'm an Ultra subscriber so...

Revolut launches in-app eSIM service; includes 3GB data roaming for Ultra customers

Well now, leave it to the team at Revolut to actually do some innovating in financial services. The news broke this morning that Revolut...