Touchnote embedded on millions of Sony Ericsson handsets

Embedding — where your application or service is preinstalled by a handset manufacturer or mobile operator — is one of the oft-forgotten tactics to Getting Big Fast in the mobile marketplace.

For the lucky few, it really can be a phenomenal opportunity. So, it’s celebrations all round at Touchnote HQ — they’ve done a deal with Sony Ericsson to embed their photo-to-postcard service on the manufacturer’s Android and Symbian handsets.

TechCrunch broke the story this afternoon, pointing out that it’s a rather different embed deal than you normally come across. Often we see embed deals where the manufacturer effectively pays the developer for the privilege. Or it demands the ‘lite’ version free but then allows the developer to keep any upgrade revenues. In this case, both Touchnote and Sony Ericsson will share a split — so both parties benefit.

Don’t, therefore, be surprised to see Sony Ericsson touting the Touchnote facilities when the handsets hit the marketplace as they’ve both got skin in the game.

Having followed Touchnote for almost the entire length of their mobile strategy, I’m absolutely delighted for them. There’s a talented team there in the Camden office, all committed to delivering the best experience.

If you haven’t checked it out, you can find it on the Ovi Store (as Rafe Blandford did whilst we were at Helsinki Airport last week — I swear he had downloaded the app and sent his postcard inside 2 minutes!) and on the iPhone App Store (my preferred Touchnote UI platform).

Now: If you’re reading from a mobile operator or another handset manufacturer, I’m pretty sure Touchnote really wants to work with you and wants to have their service embedded/preinstalled/featured so you’ll both make a good amount of money. If you need a contact there, drop me a note and I’ll plug you in.

Nice one Touchnote!

Recently Published

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...