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Apple takes $0.5 billion in iPhone 4 pre-orders in 24 hours

You do have to marvel at the Apple machine.

They reported to the market yesterday that they have taken 600,000 pre-orders for the iPhone 4.

Now, assuming that Apple will net at least 500 pounds per device (or roughly 740 dollars), that equates to 600,000 x 740 = $444,000,000.

Shit.

Almost half a billion dollars. In a SINGLE day!

If you go further and assume that 30% of people ordered the 32GB version, then the figure gets to $470m. Simply ridiculously impressive. So whilst Nokia is having a pretty bad quarter, Apple is, one imagines, having a pretty good time of it.

Very, very impressive, Apple.

4 COMMENTS

  1. As @tomiahonen points out, most of these are likely to be 2G AT&T customers due an upgrade.

    So a very large chunk of that 1/2Bn is coming out of the AT&T (or O2) CFO's back pocket.

    Whereas Call Of Duty 2: Modern Warfare sold an estimated $330M on day 1 – all of that coming direct from consumer's pockets. Apple are not the only firm making day-1 desirous goods.

    What this shows is the confidence consumers have that the next iPhone will be that much better than the last that it's worth another 2 year commit, sight unseen (well, unfondled).

  2. Not wanting to be a rotten spoil sport 🙂 but as Mike42 implies above (below?) how much of this is expanding the iPhone platform, and how much is upgrading existing iPhone owners who had a WELL below par handset (which was below average spec the day it was released)?

    I'd like to see the figures in a few months time, of what effect the iPhone 4 had on the platform growth rate. I'd be surprised if it was much different than before, given Apple's horrrrrrrrendous prices.

    And here's a salutary tale for us all 😉 http://theoatmeal.com/comics/apple

  3. I wonder whether it matters in terms of keeping the cash flowing into the Apple bank accounts. It's very, very impressive, especially given it's just one day!

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