My iPhone 15 Pro Max SLi Ultra Ghia Plus strategy

So there's a new iPhone about to...

Microsoft Surface Duo: Insert lament post here

I was reading Ron Amaedo’s post on...

‘Wrapped’ content is on the increase

I got some news in from Jens Lauritzon, MD of Accumulate UK (that’s him above). I’m really, really liking the Accumulate concept. First, though, let’s have a bit of background…

Imagine the scene – you’re a 15 year old in Thailand on a PAYG deal and you’ve just got a new phone. You’ve been playing a game that you found on the device (i.e. it was pre-loaded) and you really like it so you want to buy it.

But first you need to find it, so off you go onto the portal or deck or club or whatever (remember, this isn’t an iPhone, so no App Store) and there are 10 games with a similar name. You might stop there, but you persevere. Then once you’ve found it you click to buy it and you don’t have enough credit.

By the time you’ve topped up you can’t be bothered with all the hassle and so you just play the free demo until you get bored of it.

That’s the scenario that happens all the time and the one that Accumulate is trying to change. And by changing create more revenues for everyone involved – operator, publisher, developer etc.

Accumulate’s Flexion wrapper provides consumers like our 15 year old a proper retail experience for mobile games and apps. In so doing it gives operators, device manufacturers, retailers and publishers the ability to maximise distribution, penetration and ARPU. Rather than having to create multiple demos or variant price versions of the same content, Flexion allows the full version to be pre-loaded or downloaded and then a range of purchasing options can be presented. All Flexion enabled games or applications also include a fully dynamic shop front allowing for further up-selling of content.

Now they’ve signed a deal with TCT Mobile so that the pre-loaded content on ALCATEL handsets will be wrapped. The first handset it will launch on is the Android powered OT-980. They’ve also got existing deals with people like Sony Ericsson, Orange and 3UK.

As Jens points out: “More and more people are looking to wrap content, giving customers a better experience and making more money for the industry.”

Yup. Love it.

I’m looking forward to hearing more about this. I think it’s a brilliant way ahead and I hope it’ll help all parties concerned.

Recently Published

Why you need GadgetsOman (or similar) in your life

About four days ago I got a familiar WhatsApp message from the team at GadgetsOman. It was just a day or so after the...

My iPhone 15 Pro Max SLi Ultra Ghia Plus strategy

So there's a new iPhone about to launch. It's not that different from the one I've already got (iPhone 14 Pro Max). The camera is slightly...

Microsoft Surface Duo: Insert lament post here

I was reading Ron Amaedo’s post on ArsTechnica earlier today about the ending of software upgrade support for the first edition of the Microsoft...

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...