Instead of the usual shakeycam-blogger-unboxing, Sony Ericsson enlisted tennis pro, Maria Sharapova, to help unbox their latest Sony Ericsson X10 Pro.
Now you’ll remember me raving over the X10 Mini a few weeks ago (such a small device running Android… just brilliant), well, the next model in that range is the ‘Pro’ and the key difference is the slide-out keyboard.
The team filmed Maria’s unboxing with a professional camera and spliced in some HD footage captured at the same time on the Sony Ericsson Vivaz. Good thinking.
I wonder if we’ll be seeing more celebrities and stars unboxing videos in future? Have Sony Ericsson started a trend here?
I particularly like Maria’s comment when she pointed out the manual…
“Then we’ve got the manual. I don’t know who’s interested in that. I just put the battery in the phone and start playing around with it.”
Here’s the video: