Sharapova unboxes the X10 Mini Pro

Instead of the usual shakeycam-blogger-unboxing, Sony Ericsson enlisted tennis pro, Maria Sharapova, to help unbox their latest Sony Ericsson X10 Pro.

Now you’ll remember me raving over the X10 Mini a few weeks ago (such a small device running Android… just brilliant), well, the next model in that range is the ‘Pro’ and the key difference is the slide-out keyboard.

The team filmed Maria’s unboxing with a professional camera and spliced in some HD footage captured at the same time on the Sony Ericsson Vivaz. Good thinking.

I wonder if we’ll be seeing more celebrities and stars unboxing videos in future? Have Sony Ericsson started a trend here?

I particularly like Maria’s comment when she pointed out the manual…

“Then we’ve got the manual. I don’t know who’s interested in that. I just put the battery in the phone and start playing around with it.”


Here’s the video:

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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