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Opinion

The Smartphone Obsession in Marketing, Part 3

The Smartphone Obsession

Here’s Part 3 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

I managed to get Jon Mew on camera for you — Jon is the man who runs mobile for the Internet Advertising Bureau (IAB UK). What does he think of my assertion that the mobile marketing industry is utterly obsessed with smartphones?

Have a watch and find out!


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By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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