It reads, “Find me on the Hamptons app for iPhone”, complete with a nice little helpful graphic. What this sign is also saying is, “Don’t find me on your Nokia phone.”
Or, if I can take that a little further, it’s saying, “You can’t afford this property if you’ve got a Nokia. Or a Samsung. Or anything else.”
The actual reality is that it’s most probably lazy mobile strategy — the head of mobile for Hamptons will have evaluated other platforms and gone with the ‘safe’ (read: Easy) option. Everything else has issues.
What really concerns me is that it’s going to be years before this viewpoint shifts. Years.
It’s great to see the market moving to embrace mobile. It’s just a shame the little ad isn’t highlighting the Hamptons mobile web site too (that all phones can see).