Devices News

Apple offers 6-month iPhone payment plan

For all those clamouring for an iPhone — and yes, dear reader, there are still millions waiting to get their mits on one — there’s another finance alternative: Apple.

Yes, Apple has recently started making it very, very clear to readers of their website that you shouldn’t bother with an operator subsidy. Just pay for the phone across 6 months and continue to use your existing (PAYG?) deal.

Here’s the example they give:

Example: cash price of goods £510, amount of credit £510, 6 monthly payments of £85, total amount payable £510. (Typical 0% APR).

Now £85 a month is steep for the average consumer, but it’s not necessarily unobtainable. By way of example, if you want the phone for free — and we’re still conditioned to require this in the UK — then you need to commit to a 2-year contract on £50 per month on Orange.

This creates an inpass for many customers happy to pay £20 or £25 per month, but just don’t want a crazy-length contract. I’ve spoken with many normobs (“normal mobile users”) who would dearly love an iPhone but who only spend a low amount of money per month on their phone. Oh, they’ll go out and blow £50 on a meal without thinking, but they won’t ‘commit’ to £30+ per month, which typically rules them out of getting a decent subsidy. Even at £35 per month on a shorter 18-month contract, it’s still £229 for the handset.

But a 6-month finance agreement for £85 a month… I think that will bring a some more people into the iWorld. Here’s the page on the Apple site.

This 0% APR deal is, I imagine, subject to status — the concept being that if you’ve got negative ‘credit’ or even a little bit of dodgy credit history, then you’ll still qualify for a deal… just it’ll be at 17% APR or more. And perhaps over 9 months or 12 months.

Apple has been offering credit for their hardware for years — but it’s interesting to see them using this strategy so bluntly in reference to iPhone. I wonder if their consumer research has indicated there’s quite an untapped market. I doubt we’ll ever get any stats on how many people take up the facility though.

[Now and again I like to play the ‘how much’ game on the Apple Store site and see how much the most expensive Mac Pro configuration is. And then see how much that is per week on credit. If you’re wondering, you can have a 12-core Mac Pro with 4x 512GB solid state drives, 2x 27″ screens and a nice graphics card for £14,000 — yours for roughly £143 a week, on the basis of 20% APR over 36 months and Ewan’s rough fag-packet calculations].

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

9 replies on “Apple offers 6-month iPhone payment plan”

Beats DFS, rather than the loan you can sit on here’s one aimed at tacking the per unit price higher for longer and aids Apple’s counter argument with service providers seeking to challenge the RRP point themselves. A nice gesture from Apple all the same and another good post… though I’d like to think you may not seriously be in the market for £14k of Mac Pro kit?

I bought the iPhone 4 several weeks ago as I’m in the mobile industry and was embarrassed not to have one. I’m already back on my BB Bold. No fiddle, you can do tasks, you can make a phone call, call quality is excellent, it doesn’t hurt your ear, no repeated dropped phone calls, battery lasts more than half a day, it is not as heavy as a brick. Only thing better is the browser and some interesting apps. So what? It is certainly not worth £500!

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