Could the mobile industry please buy this plug charger design? Today?

Kudos to Royal College of Art graduate Min-Kyu Choi who, reports Anna Bates of iconeye magazine, came up with a plug design that is the same width as a MacBook Air. Have you come across it?

Min-Kyu’s solution is ridiculously elegant. Here it is:

Screen shot 2010-11-01 at 21.24.48.png

And that’s it.

Isn’t it smart?

Simple. Elegant. It’s pure Apple and it’s just 10mm wide. Of course Min-Kyu has got a whole raft of other modifications including a USB charger and multi-plug support.

As Min-Kyu explains in this video, the UK’s massive 3-pin design is a real arse when it comes to taking devices (laptops in particular) mobile.

Here’s a video showing the plug in use:

I really would like to see one of these arrive with my next new handset.

There’s more information at

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