Advertising in a hyper-connected real-time world: Oh dear…

If you’re into mobile advertising in terms of work or just general interest, I strongly recommend you check out the latest post from Jonathan MacDonald. He explores the current way much of the advertising/marketing world works and goes on to contrast this with the brave new world of direct, real-time communication that’s evolving between brands and consumers.

Of course, mobile is one of the mediums that is enabling this brave new world. What does it mean for the marketing message, the approach, the mediums and the management thereof? See what Jonathan reckons.

A future where one-to-one marketing is commonplace is going to be really, really fascinating. And mobile is going to play a critical part. Nice work Jonathan!

Recently Published

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...