Just bought one of these…

I’ll let you know what it’s like. More information over at

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

12 replies on “Just bought one of these…”

I liked it…until I realised I have no way of seeing who’s calling. Or do SMS. That has become so important (in work life anyway) that I couldn’t really see myself without it. Maybe.

Also, can you save even 10 numbers?

And not having a screen, I guess there’s no way to do anything like send/receive SMS,set call diverts, etc.

…or have I missed the point entirely?

Unless no-one *ever* sent you SMS, you’d have to keep swapping your SIM over to read/reply to messages.

Seems to me to be a gadget for the achingly hip (as a second phone. Of course they’ll have their i4 for making calls when the Style Police aren’t looking.)

This isn’t a phone for everyone. It’s more a phone for people who want the features of a basic landline, but mobile.

Saying that, I’d also happily buy one (almost). Why? Focus. I find that, with a smartphone, I’m able to do almost everything, anywhere. But that’s also the downside. I play with my phone (“I’ll just check Facebook quickly” – 20 minutes goes by) when I should be focussed on other, more important things, or not focussed at all, just enjoying the moment.

So John’s Phone follows the Do One Thing Well mantra. Simple functions with a huge battery life, for those times when you don’t want all the distractions of a smartphone.

What’s stopping me from buying one of these? Lack of SMS reception. I don’t even need to send an SMS with this phone, but I do need to be able to receive. Why? It’s the expectation of availability. You have a mobile number, people expect to be able to text you. So this would be an ideal second phone for me if either the small display was adapted to display a text message, or there was some web-based system (hello, carriers?) to manage or set an auto-reply (“The phone I’m using right now can’t receive texts, please call me instead).

I’m with Matt – there’s (theoretically) no reason the display on the top couldn’t be used for showing/composing an SMS. In fact for those of us elderly folk who remember what it was like to carry a one-line pager, it would be a teary throwback to the halcyon days of Def Leppard (before they turned crap), Not The 9 O’clock News and Ford Laser Ghias being flash.

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