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Limo from the airport, sir?

Got this one in from the team at GroundLink who’ve just deployed their Limo-API with travel app specialists, Kayak.

This is the kind of think I like to see. Smart technology integrated at the right points to deliver an enhanced service offering. In this case, once you’ve found your flight on Kayak, you can then book a corresponding airport to hotel connection to sort out the ‘last mile’ bit of your travel.

I’d like to see this kind of service integrated into other apps like the British Airways one too. I might try the GroundLink Kayak option when I head off to Mobile World Congress in Barcelona next month.

GroundLink Partners with KAYAK to Provide Worldwide Ground Transportation for KAYAK’s iPhone App

GroundLink’s Supplies KAYAK Users with Ground Transportation via the iPhone

New York, NY (PRWEB) January 20, 2011 — KAYAK recently released the newest version of its popular iPhone application that includes a new offering to its customers, ground transportation, provided by GroundLink.
                                              
GroundLink worked closely with KAYAK to integrate an API-based, global marketplace for ground transportation.
Alex Mashinsky, CEO of GroundLink said “This gives KAYAK users a great tool in situations when they need transportation but do not want to rent a car. Our offering allows people to find sedans, SUV’s and stretch limousines anywhere in the world.” GroundLink’s global network covers over 5,000 airports, 15,000 cities and 45,000 providers.

Utilizing GroundLink’s API, KAYAK was able to easily integrate the GroundLink marketplace into their application in a few weeks allowing their users to book service in three simple steps.

“We’re excited about the added flexibility this service gives to KAYAK Mobile users,” said Bill O’Donnell, KAYAK Chief Architect.

GroundLink believes ground transportation will be the next big trend in ancillary revenues as Mashinsky explains: “Everyone in the travel industry is looking for additional revenue streams, especially untapped ones.” Ground Transportation is a multi-billion dollar, global industry that has often been overlooked by the travel industry because of fragmentation and the complexity involved in offering consistent global service. Our technology and marketplace now allows any retail or corporate user to order ground transportation with less effort than renting a car.

About GroundLink
GroundLink is a travel technology company that aggregates, manages and executes limousine, taxi, shuttle, car-rental & public transportation services worldwide. Through retail websites like Limores Car & Limo Service, mobile apps, API’s (www.groundlink.com/api) and a proprietary marketplace, GroundLink provides individuals, corporations and partners with a single booking and reservation system for all forms of transportation, worldwide under one-account. With over 45,000 affiliates, millions of transactions per year, and partnerships that include Royal Caribbean (CCL), JetBlue(JBLU), Continental (CAL), KAYAK and others, GroundLink is the only true marketplace to seamlessly connect supply and demand for the ground travel industry worldwide.

Posted via email from MIR Live

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

One reply on “Limo from the airport, sir?”

Such value-added services actually work when you have a reliable platform to deploy it on.

I like it!

Hope to see it elsewhere though (can’t get enough of this kind of thing to make LBS’s truly useful!)

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