Devices Opinion

The biggest story this week in mobile: Nokia, Nokia & Nokia

It’s been quite a while since Nokia has been exciting. I mean, genuinely exciting.

Whatever the PR & Marketing and leadership team are doing at Nokia HQ, keep doing it chaps.

Finally. Finally we’ve got real excitement brewing across the marketplace.

All of a sudden, Nokia is — quite possibly — back.

The ground work has been laid carefully over the last few weeks. The hints from Elop at his recent earnings call sent the market into a fizzing hive of speculation.

This, from a company who — just weeks ago — was calmly labeled as an irrelevant has-been.

Perception, as is nearly always the case, is reality. 100% reality.

I’m surprised and delighted by the Nokia conversations I’ve been having this week with operators, developers and industry executives. There’s a feeling of renewed energy when it comes to Nokia.

Come Friday morning, I think things will have reached Apple-esque levels of excitement. A perfect, perfect platform on which to head into MWC.

I’m looking forward to seeing Elop arrive on stage.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

4 replies on “The biggest story this week in mobile: Nokia, Nokia & Nokia”

Sebastian, you’re right, I should have qualified that sentence. I should
have said, ‘Nokia is back… being discussed in a positive light’. Big big
execution quesitons are next.

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