This is something I’ve been meaning to document for at least three years.
As myself and colleague Ed walked by the CBOSS stand at MWC this year, I decided it was time for a video. CBOSS are famous amongst MWC-regulars for having one of the most polarising exhibition stands at the event. Some people love it — for obvious reasons — other people absolutely despise it.
The obvious reasons will become clear when you watch the video below. But for those who’d like a quick synopsis, the CBOSS stand seems to always prominently feature scantily clad girls standing around and — occasionally — bursting into bouts of synchronised dancing. During the dancing, that’s when the crowds around the stand can be guaranteed to be 5-6 people deep. Most of the people watching are filming or taking photos. I’m reasonably sure nearly all of them have no interest in billing solutions or anything else CBOSS sells.
Employing good looking girls to march around trade shows in order to garner attention is nothing new. Nothing new at all. There were plenty of women walking around with flyers and gizmos this year. The CBOSS stand takes the term ‘stand girls’ to another level by having their girls literally stand there on show. No messing around. They just stand there striking poses. And occasionally glide about to music.
In terms of polarisation, I’m erring toward the ‘despise’ camp. My colleague Ed, on the other hand, isn’t so sure — as you’ll see in the video.
What do you think?