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Why can’t I just say ‘yes’, Mr AA?

Screenshot_2011-04-26_12-34-15

Look at this. Totally flipping ridiculous. The AA have decided to send me this marketing message. I don’t have a problem with it per se, I did opt-in to receive messages.

My problem is the call-to-action. They want me to phone them. Phone? You mean, like, with a voice? 😉

Why can’t I just hit reply and type ‘yes’? Why do I need to phone up The AA call centre? I can’t be bothered. I don’t have time to give my life story to a (no doubt very nice) call centre agent.

But I would have agreed to the offer if I could have either typed ‘yes’ or visited a secure mobile web page to tape ‘yes’. But phone? And quote a reference? Get with the programme, AA!
Sent from my BlackBerry® wireless device

Posted via email from MIR Live

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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