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Uplinq: Jay Wright of Qualcomm demonstrates Augmented Reality Technology

In this video Jay Wright, Senior Director of Business Development at Qualcomm R&D Division; demonstrates a game utilising AR technology. Vision-based AR lets the application recognise an image and follow it as the device is moved around.

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6 replies on “Uplinq: Jay Wright of Qualcomm demonstrates Augmented Reality Technology”

[…] On stage two years ago we saw virtual monsters battling each other in an augmented reality world driven through mobile phones running Qualcomm’s AR technology. It was impressive, but it was also a little bit ‘proof of concept-ish’. A lot of people I spoke at the event thought it looked cool but weren’t entirely sure about the possibilities. Fast forward to 2011 and last year the AR technology had come on leaps and bounds (as demonstrated with this video I filmed). […]

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