Get a landline redirect with Orange Pocket Landline for £10/month

Screen Shot 2011 10 21 at 17 53 51

I just came across this service from the team at Orange Business called Pocket Landline. It does what it says on the tin.

For a tenner a month, you pick a local landline number that’s redirected to your Orange Business mobile number. Job done. That’s it.

It’s a really good concept — aimed at businesses who might ordinarily just advertise a mobile number. As we all know, that doesn’t necessarily give customers the impression of longevity. Landline numbers *look* better. At least that’s the angle that Orange takes with its marketing.

Have a watch of this quick video introducing the service:

I’m pleased to see Orange doing this. I’m pleased to see a tiny bit of innovation. I like how simple and clear the offering is. I can imagine lots of sole traders and small businesses buying a number when they’re next in the Orange Store upgrading their phone. It’s a bit of a no brainer.

A tenner a month is quite expensive for a number that simply redirects. However given there are no redirect charges to your mobile, I suppose that’s doable.

I think the simplicity will appeal. You’ve been able to get this kind of offering from the likes of Vodafone via their OneNet/OneNet Express service for some time however their service is a little bit more involved.

Nice to see stuff happening. I actually found out about Orange’s Pocket Landline service from a banner ad I saw earlier today. Who says advertising doesn’t work, eh?

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