Consumers are buying at competitors whilst inside shops

Have a read of this text from Internet Retailer — it’s not a suspicion. It’s a reality. I do it regularly. I see something I want or need, then either:

a) I buy it (good for the shop I’m currently in)
b) I find they don’t have the thing I need in stock, so I get it on Amazon
c) They’re charging ridiculous prices, so I get it on Amazon
d) I’m annoyed by the physical shop’s policies/prices/rubbish staff, so I get it on Amazon

Retailers with suspicions that smartphone-wielding consumers inside their stores are pricing products at competitors and buying elsewhere may be onto something. According to a survey of 360 smartphone and tablet users, 40.6% of them have done just that, says Prosper Mobile Insights, a mobile commerce technology company that commissioned the survey.

via Mobile Commerce – Evidence mounts that consumers are shopping competitors inside stores – Internet Retailer.