You could be forgiven for assuming after the recent announcement from MIG, that free or zero-rated voice shortcodes are now fully available in the UK. At least, that’s what I thought when I read MIG’s news (which we featured on our press release news site, Mobile News Today).
Alas I hear from various sources in the industry that Everything Everywhere is not yet able to support this functionality fully (e.g. It’s completely unavailable on T-Mobile at the moment).
I think that’s a killer, at the moment: You can hardly consider “cross network” to mean everything except T-Mobile. MIG, it seems, jumped the gun!
When cross network voice shortcodes are finally here, though, it’s going to be brilliant. Brands will be able to offer their consumers the ability to call them on a free shortcode that won’t end up costing them £0.70 per minute.
But standby — hopefully we should see full cross network support sometime in this quarter!