Mobile World Congress: Did the mainstream media notice?

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Sponsor our MWC coverage!

It’s getting near that time again.

Mobile World Congress is coming up and we’ll be working overtime during the period to make sure we’re properly covering the biggest event in mobile.

We’ve got some sponsorship packages ready-and-waiting if you’re looking for a nice way to significantly boost attention during the MWC period. I know from direct experience that one of the biggest problems with MWC is trying to get the ‘buzz’ factor locked down. That can be really difficult in today’s environment when the attention naturally falls on only the biggest brands.

The worst situation for many companies is the week after MWC — or worse, the board-meeting after MWC, when the rest of the company asks you what you achieved for all the money and resource you invested. Sadly, the stark reality is that beyond collecting a lot of business cards and attending some smart parties, it can be difficult to demonstrably ‘break through’ the noise. And this year’s MWC promises to be absolutely filled to the rafters with noise given the status of the mobile industry at the moment.

That’s where we come in.

We’ve got some sponsorship packages ranging from £5.5k to £25k. A video series, a text content series, a mix of both. We’ve designed each package to help significantly contribute to that buzz factor for the duration of MWC. Sponsor a series with us here at MWC and you’ll get our support alongside our usual MWC coverage. If the Wall Street Journal does in fact pick up your announcement — then that will be fantastic. But just in case the only thing you’re guaranteed is some cut-n-pasting on those press release sites, we can be there to make sure that you’ve got a nice chunk of buzz from sponsoring a series here on MIR.

You’ll also receive a warm note of thanks from us and the readers — any revenues we make in sponsorship help augment the site’s on-going running costs (and our legendary Unlimited Drinks events).

I’ve put everything in a PDF file together with a site overview, stats and the like. Shoot me a note (ewan@mobileindustryreview.com) and I’ll send it to you by return — and if any of the packages look interesting, let’s discuss some more.

(And if you’re a PR, I know recognise that sponsorship doesn’t necessarily qualify as ‘public relations’ but if you think your clients might have an interest or if you reckon one of our packages might be nice to run alongside your planned campaign, please do also drop me a note.)

Meanwhile: Bring on MWC!

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