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The Pre-MWC Drinks Reception: Thank you for coming!

The pre-MWC drinks reception with Hotwire PR took place last night in London. It was absolutely fantastic. I thoroughly enjoyed the opportunity to meet everyone and discuss MWC.

There was a simply brilliant array of vendors and brands represented, from e-commerce platforms to aggregators, digital service providers, mobile advertising, telecoms — indeed the selection of innovative mobile companies present was really encouraging.

Perhaps predictably, there was strong enthusiasm for MWC — and I must say a shout-out to James Body of Truphone for having attended 13 MWCs (and 3GSMs as they were own) so far. There were also some MWC-first-timers so I did my best to offer some useful advice.

What was clear from the discussions last night is that there’s a real mix of companies exhibiting this year — not just the usual suspects — so this certainly suggests that MWC will have quite a different look and feel this year.

Given the fact MWC has been pushed back to late February this year, I think it’s fair to say that quite a lot of people are a bit late to the game this year. Some companies I’ve spoken to recently are only JUST getting round to planning things. It’s getting late!! If you’re in need of a bit of assistance for the show, do consider talking to Hotwire. They’re task masters when it comes to MWC so if you’d like a warm intro, please let me know or give Annette Leach a call (+44 207 608 2500) and tell her I sent you.

Thank you to the Hotwire team for hosting the event and taking care of the drinks.

If you managed to make it down, thank you for coming!

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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