Right then here is the second of Hotwire PR‘s pre-MWC checklists (here’s the last one) that will be useful (or potentially stressful reading!) for anyone working in public relations and marketing for brands.
News: MWC is a crowded and noisy event with all brands vying for attention. What is your big news for the show and do you have any customers willing to support your claims? Customer references speak volumes when it comes to coverage.
Perfect your pitch: With media and analysts receiving hundreds of calls in the run up to MWC, why should Rory Cellan-Jones @bbcnews speak to you? Decide on three key messages for the show that will make your company stand out from the crowd.
MWC Show Daily: The freelancers and editors writing for the Show Daily will soon be announced. The sooner the team receive embargoed press releases, the better chance you have of inclusion so start sending now.
Social Media: With social media platforms often the first port of call for news and key trends at technology events, how will you be making use of Twitter, Facebook, LinkedIn, Google+ or Foursquare this year?
Have you got all your ducks in a row, yet? Don’t worry if you haven’t but you should definitely be turning your attention toward MWC now.
Hotwire is hosting a pre-MWC reception shortly to discuss all these issues above — and I’m going to be there to offer some perspectives from the blogger/media standpoint. The evening is targeted specifically for those working in marketing at brands and vendors. So if that’s you, please come along and say hello. It’s taking place at Zebrano Bar on Greek Street, Soho, on the evening of the 25th of January.
I’m really looking forward to the evening. Do please RSVP as soon as you can to Fiona (here’s her email).