Have you see what o2’s been doing with their #o2Cupid campaign?

Kudos to the team at o2 who’re having a bit of fun and spreading the lurrve this Valentine’s Day through a series of personalised video messages from ‘Cupid’. There’s a hot Cupid (look out, ladies) and there’s a panto-dame-style Cupid — have a watch of his introduction and explanation:

It looks like the Cupid service has been up and live since yesterday and already the team has produced an impressive 135 personalised videos. I wonder just how many they’ll get through by the 14th of February? 500 videos? 800? Either way, it’s a brilliant marrying of social media and marketing.

Of course this is similar to what we saw with the Old Spice campaign a little while ago — I don’t think that matters at all though. It’s all about the immediacy and the personalisation. Bring it on.

If you’d like to get one of the Cupids to send out a personalised message of lurrrve, it’s really easy. You just need to tweet with the hashtag. All the details are right here.

Here’s a note of explanation from the o2 team:


Alex Pearmain, Head of O2’s social media love messengers, said:


“You could say it with chocolates, you could say it with flowers. But we thought that if you’re a social media fan then sending a romantic Valentine’s from the messenger of love himself might be a little more original! We hope the O2 Cupids will bring some couples together come February 14th.”


Heh. Love it!

Here’s the o2 Cupid Youtube channel.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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