Live Event: MEF Americas 2011

Wireless Worker is at MEF Americas 2011 and will be covering the 2 day industry event which covers North & Latin America’s mobile content and commerce ecosystems live from Miami.


Our coverage:

All videos from the event are also available on a YouTube playlist.

Day 1 covered:

  • Creating Hyper Local App Economies by Marco Argenti, SVP, Developer & Marketplace, Nokia
  • Enabling Desire: Content and Its Link to Commerce by Tom Daly, The Coca-Cola Company
  • Panel: Mobile Routes to Market – Planning Your Long-term Strategy
  • Panel: Opportunities & Complexities of the Evolving Apps Ecosystem
  • Panel:Catalysts for Maximising Consumer Engagement on Connected Devices
  • Panel: Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World

Day 2 covered:

  • Keynote: m-Commerce and Alternative Financial Services to the Underbanked – Big Need, Big Opportunity and Ready Now
  • Q&A Session: What is the Wireless Carrier’s New Role?
  • Panel: Moving Plastic into the Cloud: Prepaid, Affinity and Wallets
  • Panel: Competing Payment Models & How to Choose the Right One
  • Panel: Privacy Issues and the Imperative for Maintaining Consumer Trust
  • Panel: Growing the Latam Market – Opportunities & Challenges
  • Research Presentation: Mobile Shopping & Commerce: Understanding Barriers to Further Adoption of Mobile Usage
  • Panel: The Path to Purchase – How Brands and Retailers Can Influence Shopping Behaviour
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