Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Would you like to spend $1,100 on a Cisco Cius or $399 on an iPad?

Screen Shot 2012 02 13 at 16 18 21

I have been banging on about the Cisco Cius for a long, long time now. (See my post: “Cisco Cius: an iPad for the enterprise,” June 30th 2010.)

Ever since the global networking giant announced their entry into the tablet market, I have been mentioning them in the same breath as Apple’s iPad, BlackBerry’s PlayBook and Motorola/Samsung’s offerings. Now and again, i’ll meet a CIO or IT Director who raises their eyebrows thoughtfully at the mention of the Cisco product.

In recent months though, nobody’s cared. Indeed Cisco’s fall from grace in my entirely anecdotal experience has been dramatic. They were definitely a contender back when the iPad was hitting the world for the first time. Indeed I remember quite a few CIOs who quietly pointed out that they were “waiting to see what Cisco had to offer” before deciding on iPad. I think that decision period closed off quite a long time ago. The iPad won.

The last chap I spoke to about the Cius as “something to possibly consider” regarded me as though I’d suggested he put on a bright pink dress and start calling himself Elizabeth.

“How much will that cost then?” he asked. Not for nothing does he operate a technology budget that requires a footer on every page explaining, “all numbers are millions unless specified.”

“Er, well it’s Cisco I said,” with a bit of a pained look, “So it’ll be at least 3x the normal cost for a tablet.”

The executive stopped in his tracks. We were walking along a corridor West Wing style.

“And the rest?” he asked, before continuing, “How much stuff will we have to buy from Cisco just to make it work?”

I let the silence fill the void.

“Exactly,” he said, “We’ll buy iPads.”

And thus the Cius got about 2 seconds worth of consideration from this senior executive.

I wonder if the rest of the market is reacting in this manner, too?

There are lots of arguments in favour of Cisco’s tablet offering (think: Really cool unified communications) however I think they’re all being waved away with the global obsession for consumerisation. Far from pushing back, many huge enterprises appear to be fully embracing this trend which is especially popular with everyone getting a ‘free’ iPad. To the point that I’m seeing more and more companies simply buying huge data connections into their offices and letting their employees (effectively) work the rest out. Skype, FaceTime, Viber, whatever. Is there even a need to deploy an IP voice system any more?

This is all wholly anecdotal.

However based on my direct experience, I can point to about ten companies each with an IT budget of over $100m who’d never, ever buy Cisco anymore. This isn’t a slight on Cisco. It’s just that these companies have moved on. They’ve moved to the point whereby they don’t bother and don’t need to invest in this kind of technology.

Do you remember the time when enterprises would gladly spend $1,100 on a proper enterprise device when the consumer equivalent cost half or a third of the price? I do. Times have changed. How are you going to get that one past the CFO when the iPad is $399 and in active use at most of the Fortune 500?

What’s prompted my post today is the post from the team at Network World who — gasp — have seen the Cius in real life (“First Look: Cisco Cius“). They’ve even touched it. But they weren’t allowed to take it back to the office. The post is well worth a look if you’re at all interested in enterprise computing and collaboration and you’re after anice overview of the Cius. The official Cisco Cius site also has some information on the product.

Meanwhile I’ve yet to physically see one myself.

Is there room in the market for Cius? It’s not going to be an easy road for Cisco. Not at all. Not when absolutely everything they can throw at you in terms of an argument can be duplicated (or, depending on your perception, bettered) by the iPad.

I’m open to the concept myself. I still do think that, correctly implemented, a “Cius on every desk” could be a very powerful business tool. What’s your view?


  1. I had a play with one at a mobile event. It was pretty meh.  I mean, I know I don’t get the tablet hype – but the Cisco effort had the same look & feel as one of those £99 tablets you see in supermarkets.
    If you’re in a regulated environment, have to have a locked down toolset, and need all the back-end gubbins that Cisco provide – sure, it’s not the worst option in the world.
    But at 3x the cost? Buy something cheap now – upgrade it twice. Sounds better to me.

  2. Seen it. Held it. Handed it back with wry smile and raised eyebrow, while Cisco bloke shuffled feet and averted eyes. Or similar. Cisco doesn’t really drink its own Kool-Aid here – they have poured loads into their new Jabber client for iOS, and it looks/works damn snappy as a result. Hell, even WEBEX looks good on an iPad. But vendor silliness aside, the big thing is BYOD. Why as a CIO would you spend £600 of your precious CAPEX on an iPad for a new start, when (s)he already owns one? Just bang something like, oh I dunno, on it and be done (disclaimer: my employer is an investor/board member). NSA-grade security for the enterprise stuff, with no forced Exchange-compliant-bollocks password / risk of wiping a staffer’s precious photos / personal apps etc.

  3. Agree with Terence on this.The regulated environment is ideal for this type of product where the use of iPhone’s and Android is still not allowed. Coupled with those that have already made a significant investment in Cisco’s UM infrastructure it makes a lot of sense to have this as well if if adds the additional functionality of mobile Webex etc. But for most companies it cannot really be justified. 

  4. Can’t disagree with either of you, but in all the regulated environments I’ve worked in the controls have been such that devices of this type (allowing use around a firm’s campus, never-mind off-site) is already dis-allowed. That limits the market even further IMO.


Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...