MEF Americas 2011: Mobile retail innovation & SMS

Following the “The Path to Purchase – How Brands and Retailers Can Influence Shopping Behavior” panel at MEF Americas 2011 I spoke to Johann Huber Guiterrez on mobile retail innovation in Asia and the value of consumers’ familiarity with SMS.

We discussed:

  • How mobile can drive retail sales and where innovation is taking place in Japan, Korea and China.
  • Adding value to traditional retail mechanisms (like catalogues) by adding mobile services like QR codes for product information, reviews, comparison and ordering.
  • How retailers can benefit from using SMS and imaging – things consumers are already familiar with and use regularly. Also, how MMS is maturing into this space.
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2 replies on “MEF Americas 2011: Mobile retail innovation & SMS”

Mobile marketing is a new path in attracting customers. The retailers and the advertisement companies can woo their target audience in a effective manner with the mobile marketing strategy. The mobile websites have to be work arounded with minimal charges to spread the brand awareness on the handhelds.

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