How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure...

Buy ebooks on the train via QR code advertising? I like it!

The team at Springwise published this rather interesting story from Spain:

Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book.

I’d imagine that this is rather good advertising because if you’re sitting on the train bored, you may well be interested in getting hold of an ebook. Further, you may well be more likely to try one out if the first chatper(s) are free and easily available.

I like it!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recently Published

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering, I did so with a strong focus on the Financial Times digital subscription which normally retails at...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's new eSIM capability whilst I was in Sweden for Stockholm FinTech Week. I'm an Ultra subscriber so...

Revolut launches in-app eSIM service; includes 3GB data roaming for Ultra customers

Well now, leave it to the team at Revolut to actually do some innovating in financial services. The news broke this morning that Revolut...