Look at this from Amazon. It’s utterly ridiculous:
The Lumia 900 is Amazon’s #1 (and #2) selling smartphone at the moment. I happened to click on the American Amazon site just to verify that the phone still held this spot. And in doing so, I saw the $499.99 “list price” label. The phone is “priced from” $49.99. Meaning that I will “save” $450.
Ridiculous.
It really bugs me that cellphones are presented in this manner to consumers. It’s not just Amazon. Every retailer is at it. Although I think it’s particularly naughty to claim that you’re saving the consumer $450. You’re not. They still pay the money for the phone, just via a monthly contribution in their service plan. So they’re not saving anything of the sort.
The up front cost is reduced, yes. That’s a different story.
Amazon should be claiming to offer $50 off the list price as their handset only price is $449.
Ah dear.
We move on.