Categories
Devices

Shoulda got a Snapdragon! Have you seen the Qualcomm rap video?

This afternoon in a briefing with Qualcomm’s highly engaging Liat Ben-Zur (Senior Director of Software Strategy & Business Development) I discovered that the company had collaborated to produce a rap about Snapdragon.

Oh yes!

And if you’ve got a few minutes, it’s worth a look. The lyrics and production are absolutely fantastic and the song does a super job of explaining the benefits of a device carrying Snapdragon technology. Indeed, as Liat explained in her briefing, we’re going to be seeing more of this kind of marketing to help consumers differentiate and immediately understand the benefits of the likes of Snapdragon.

Here’s the Youtube video:

Let me know what you think. I was rather impressed with the content myself!

The performers featured are Parker Edison and 10-19 The Numberman. If you look very, very carefully, you’ll see Liat Ben-Zur boogeying in the background near the end.

(Nice work Liat!)

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

2 replies on “Shoulda got a Snapdragon! Have you seen the Qualcomm rap video?”

I’m aware that in the past Nokia and Qualcomm have spent possible more time fighting each other in the courts then have in the research laboratories working together, but, honestly, hand on heart, if you’ve been in the mobile business for more than four years and didn’t think that you could of replaced “Snapdragon” with “Nokia” in each and ever case in that video then you must have been living in Silicon Valley!

Or maybe it is me and all the 808 Purview articles I’ve reading for the last few days…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.