Three sticks up bills by 3.6%: “Our prices are going up in July”

Have a read of this one….

Screen Shot 2012 06 01 at 14 55 03


1. We need more money from you but we can’t think of a smart way of doing this. So we’re going with the ‘inflation’ argument.
2. We’re not sticking the price up for any arbitrary reason. It’s inflation, man. Inflation! 
3. We did think about it a lot. We didn’t take the decision ‘lightly’. Indeed we flippin’ need the cash, alright? 
4. Please do NOT phone us. 

Goodness me.

I don’t have a problem with companies ensuring they have sufficient money to operate. I would rather Three took £5 or £10 off me and gave me some greater value, though.

Just sending me an email like this demonstrates the company is nigh on devoid of imagination. 

Utterly ridiculous — but a sign of the times.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “Three sticks up bills by 3.6%: “Our prices are going up in July””

I had a similar thing, although I just got a brief text message, no email so far. I was under the impression that they couldn’t up the price of your contract.

Kutainz – yes they can up the price of the contract. Much like banks they can change their terms and conditions unilaterally and however they choose. It of course means that it isn’t really a contract at all.
The main point is if 3 can’t honour their own agreement they shouldn’t have offered it in the first place. It is nothing more than a cynical attempt to cover the fact they are devoid of any business acumen, decency or fairness.

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