I think British Airways should ask for my photo

I was reading about the ‘backlash’ against British Airways documented in this post from TechCrunch:

According to The Evening Standard, the airline is facing considerable backlash today after it announced a plan to launch a program called “Know Me.” The new intelligence tool uses Google Images to find pictures of passengers for staff to use so they can approach them as they arrive at the terminal or plane.

via British Airways Borders On Creepy With “Know Me” Google Identity Check | TechCrunch.

I can certainly see how some people could interpret this approach as being creepy.

I react the other way.

I would like good service. Or better service.

And if a photo helps BA staff render an enhanced service to me, so be it. But actually, BA, you don’t need to go searching Google Images for images. Just ask me. Ask me in the app and I’ll readily provide a photo.

Indeed it makes a huge amount of sense for you to ask. If this function appeared in the BA iPhone app, I reckon the majority of users would think, “Yeah, obviously,” and upload their photo.

It’s obvious. Of *course* giving your team the ability to quickly find me in the lounge (or the line) when I’m late makes sense. Surely this is just an extension of my ‘profile’?

I think I should retain control of my image though.

Recently Published

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...