This is Momchil with another video filmed at Qualcomm Uplinq 2012.
Jay Wright, Senior Director, Business Development at Qualcomm presents Vuforia, the Qualcomm Augmented Reality technology which brings a new dimension to the mobile AR experience.
In this video you will see a demo of Vuforia as a tool to scan real products in a real life American Apparel store, and instantly display the online store alternatives, no QR or barcode needed!
Here is the video: