This is Momchil with the second part of the Vuforia demo, filmed at Qualcomm Uplinq 2012.
Jay Wright, Senior Director, Business Development at Qualcomm presents Vuforia, the Qualcomm Augmented Reality technology which brings a new dimension to the mobile AR experience.
In this video you will see a demo of Vuforia as a tool to scan real products in a real life American Apparel store, and instantly display the online store alternatives, no QR or barcode needed!
Here is the video: