Applications Opinion

Have you been doing the 12 Days of Christmas with Apple?


I’ve long been a super fan of Apple’s 12 Days of Christmas concept. Launched quite a while ago now, the app offers users free downloads (games, books, apps) each day for 12 days after Christmas. It’s a genius concept because it helps bring the new consumers into the ecosystem without the inevitable payment friction — rather useful if you’ve just got an iDevice from Santa.

This year I haven’t been that turned-on by the offering until today’s book offer — it’s Ken Follett’s “The Pillars of The Earth” and it’s a good’un.

I’d like to see a lot more providers adopt this free trial style offering. Have you got a New Year’s special offer or something similar planned?

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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