How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure...

Have you been doing the 12 Days of Christmas with Apple?

IMG_0885

I’ve long been a super fan of Apple’s 12 Days of Christmas concept. Launched quite a while ago now, the app offers users free downloads (games, books, apps) each day for 12 days after Christmas. It’s a genius concept because it helps bring the new consumers into the ecosystem without the inevitable payment friction — rather useful if you’ve just got an iDevice from Santa.

This year I haven’t been that turned-on by the offering until today’s book offer — it’s Ken Follett’s “The Pillars of The Earth” and it’s a good’un.

I’d like to see a lot more providers adopt this free trial style offering. Have you got a New Year’s special offer or something similar planned?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recently Published

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering, I did so with a strong focus on the Financial Times digital subscription which normally retails at...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's new eSIM capability whilst I was in Sweden for Stockholm FinTech Week. I'm an Ultra subscriber so...

Revolut launches in-app eSIM service; includes 3GB data roaming for Ultra customers

Well now, leave it to the team at Revolut to actually do some innovating in financial services. The news broke this morning that Revolut...