Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering,...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's...

Motorola’s smart try-before-you-buy direct sales concept

This is a rather unique try-before-you-buy concept from Motorola as The Next Web reports:

The company is asking for just $0.01 upfront, in exchange for which interested customers are given a no-contract phone which they are free to try out for up to two weeks. Those taking part can personalize their device using the Moto Maker site as if they were buying the Moto X outright.

via Motorola is Letting Customers Trial a Moto X for 2 Weeks.

I am really keen to see how people react to this. If you’re in the market for a new phone and you’ve been admiring the Moto X, but for whatever reason, you haven’t wanted to make the commitment, this is a brilliant offer.

And especially if you’ve got a rather old phone, the brand-spanking-new Moto in your hand will compare very nicely.

Hopefully for Motorola, across the two weeks you have to trial the phone, you’ll become so enamoured that you’ll figure out a way to pay off the $349 balance.

Will more vendors do this? I think I’d probably buy a lot more handsets this way if I had the opportunity, especially if the vendors were smart about the payment methodologies (e.g. something along the lines of the very.co.uk pay-across-three-months model).

1 COMMENT

  1. I spotted this as the other day and been thinking about it. This is a great idea. It’ll get people talking about the phone. Really hope this goes well so Moto does it more often and at some point let us Brits ave a play too.
    Sony, LG, HTC, Asus, Nokia/Microsoft should pay attention to this!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recently Published

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...

NordVPN: Thanks again, Revolut

When I upgraded to Revolut's Ultra offering, I did so with a strong focus on the Financial Times digital subscription which normally retails at...

Revolut’s Roaming eSIM: 1 week later

This week I have been using Revolut's new eSIM capability whilst I was in Sweden for Stockholm FinTech Week. I'm an Ultra subscriber so...

Revolut launches in-app eSIM service; includes 3GB data roaming for Ultra customers

Well now, leave it to the team at Revolut to actually do some innovating in financial services. The news broke this morning that Revolut...

Samsung SGH-E700… now with Android?

Imagine my sudden, unexpected excitement when I saw this email and subject in my inbox this morning: "OMG," I thought. "Have they actually done...

Why you need GadgetsOman (or similar) in your life

About four days ago I got a familiar WhatsApp message from the team at GadgetsOman. It was just a day or so after the...