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Mercedes and mobile advertising: Constantly in the wrong gear?

I trust there are embarrassed faces all round in the marketing team at Mercedes UK.

I saw a Facebook ad today on the iPhone. It was for a funky looking Mercedes. I thought it might be useful for my brother so I clicked to take a look.

Here’s the actual Facebook ad:

IMG_2761

Here’s what I got when I clicked through:

IMG_2760

 

I was shocked to be taken to a full size web page that either didn’t load correctly or wasn’t compatible with mobile.

Seriously shocked.

That’s a good amount of money Mercedes will be paying for that.

I was expecting to be sent through to a custom-designed page with a photo (or photos) of the car and a bit more detail. I was then intending sharing the resulting URL in an email to my brother.

I didn’t bother.

Out of interest I scrolled through a few more ads and came across a Renault ad. I clicked on that.

Here’s the Facebook ad:

IMG_2762

 

And when I clicked — or tapped — through?

IMG_2763

Boom.

They know what they’re doing over at Renault.

What happened, Mercedes? Just an off day? Mobile redirector not working at the moment?

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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