I trust there are embarrassed faces all round in the marketing team at Mercedes UK.
I saw a Facebook ad today on the iPhone. It was for a funky looking Mercedes. I thought it might be useful for my brother so I clicked to take a look.
Here’s the actual Facebook ad:
Here’s what I got when I clicked through:
I was shocked to be taken to a full size web page that either didn’t load correctly or wasn’t compatible with mobile.
Seriously shocked.
That’s a good amount of money Mercedes will be paying for that.
I was expecting to be sent through to a custom-designed page with a photo (or photos) of the car and a bit more detail. I was then intending sharing the resulting URL in an email to my brother.
I didn’t bother.
Out of interest I scrolled through a few more ads and came across a Renault ad. I clicked on that.
Here’s the Facebook ad:
And when I clicked — or tapped — through?
Boom.
They know what they’re doing over at Renault.
What happened, Mercedes? Just an off day? Mobile redirector not working at the moment?