Applications News

Happy Birthday Instagram


Today, Instagram turns 5 years old and to celebrate this milestone, we’ve taken a look back at how it has become one of the fastest growing communities in the world.

Key stats and facts:

  • Instagram has grown from the dream of two friends, to one of the fastest growing communities, with over 400 million monthly active users
  • Over 75% of people using Instagram are outside the US (14 million in the UK)
  • Over 40 billion photos have been shared on Instagram in the last five years
  • The community uploads 80 million photos per day

Instagram connects the community to the world as it happens:

o   A first person perspective of the Calbuco earthquake, Hurricane Sandy and winter storm in Juno — Ben Lowe’s powerful Instagram image of a New Jersey man crossing a flooded river was Time Magazine‘s cover photo

o   A first uncensored view of life inside North Korea from Taylor Pemberton

o   On the ground perspective on the Ferguson Riots

o   Dmitry Markov won an Instagram / Getty grant for his Instagram work highlighting the plight of orphaned children

o   Politicians including Hilary Clinton, Angela Merkel and Francois Hollande have joined Instagram, sharing authentic behind-the-scenes pictures from their everyday lives. From campaign snapshots and memorable election moments, to quiet moments at home, Instagram allows politicians to show a new side of themselves


It takes you behind the scenes of global events:

o   The first group selfie at the VMA’s captured by Miley Cyrus on Instagram

o   The front row of fashion week, and behind the scenes of the shows – Ashley Williams was the show with the most engagement on Instagram this LFW15

o   Closer to the action at music festivals – there were 17 million likes, comments and posts on Instagram at Glastonbury – allowing the community to experience the festival through Instagram

o   Closer to the action at sports finals – there were 8.3 million likes, comments or posts on Instagram about at the FA Cup Final

o   Improved Instagram search allows people to experience moments of celebration and commemoration from around the country, from London PRIDE to the 7/7 commemorations #WalkTogether

It has proved popular with global public figures to build a direct and authentic connection with their fans, from the world of entertainment to sport:

o   David Beckham joined Instagram to celebrate his 40th birthday and was the fastest person to reach 1 million followers, hitting the number in just one day (May 2015)

o   Rihanna was one of several artists to tease her first new music for two years on Instagram before anywhere else

o   Kim Kardashian and Kanye West shared their first kiss after their wedding on Instagram, becoming the most liked photo on Instagram of 2014

o   Mario Testino revealed his first official pictures of Princess Charlotte on Instagram

o   Rory McIlroy revealed he was out of The Open due to a broken ankle on Instagram

o   Tom Daley commented about his engagement publicly on Instagram this week


@jaredeberhardt - Instagram music launch (1)

But it’s not all about images:

o   1 in 4 of accounts on Instagram are music related

o   Instagram gives you access to your favourite sports and music stars, from Harry Styles to Ronaldo

o   Instagram gets you closer to food, from innovative community members such as Symmetry Breakfast to top chef Ottolenghi

o   Instameets bring Instagrammers with shared interests and passions together, for example the #ScotSkiMeet2015

o   Hashtags such as #fromwhereIstand allow the community to view a personal perspective  from fellow community members they admire

Timeline of key Instagram moments from the past year:

  • Rory McIlroy reveals broken ankle exclusively on Instagram (July 2015)
  • Kendall Jenner overtakes Kim and Kanye with the most liked Instagram image ever (June 2015)
  • Hilary Clinton joins Instagram (June 2015)
  • 7 million people had more than 17 million interactions at Glastonbury festival on Instagram (June 2015)
  • Instagram announces ads evolution plan – June 2015
  • 8.3 million likes and comments on Instagram during the FA Cup final / Theo Walcott revealed as the most Instagrammed player following the FA Cup final (May 2015)
  • Nadal joins Instagram (May 2015)
  • David Beckham joins Instagram – May 2015
  • Instagram launches first dedicated account – @Music (May 2015)
  • Crying with laughter emoji revealed as the most popular emoji on Instagram – April 2015
  • Ludwig and Crema revealed as the most popular Instagram filters – April 2015
  • Instagram reveals results of first UK ad campaigns – April 2015
  • Instagram launches carousel ads in the UK, France and Germany – March 2015
  • Cara Delavigne reaches 10m followers  – March 2015
  • Emerging designer Ashley Williams revealed as the most Instagrammed fashion show at LFW AW15 – February 2015
  • Rhianna teases first new music for two years on Instagram (November 2014)
  • Kim and Kanye’s wedding picture becomes the most liked image ever on Instagram (November 2014)
  • Instagram launches ads in the UK – September 2014
  • Instagram launches ads in the US – October 2013


Happy Birthday Instagram …



By Emma

Emma is Operations Manager at Mobile Industry Review. If you would like to enquire about contributing valuable content for our readers, she can be contacted on

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.