It’s a fact of life that our mobile bills are inevitably higher than we’d like. One of the UK’s mobile operators has responded with an attractive offer to obtain a discount off your monthly bill, as long as you don’t mind watching an ad or two.
Tesco Mobile has recently partnered with Unlockd, an ad and content-funded platform, to launch a service called Tesco Mobile Xtras. Unlockd and Tesco Mobile have launched the new Android app in the UK, reducing customers’ monthly phone bills in return for viewing content and offers when unlocking their smartphones.
The service is available to current and new pay monthly customers, with the app apparently showing relevant brands, content and offers in order to claim a discount of £3 off the monthly bill.
Currently, ads, discounts and content is available from brands such as McDonalds, British Airways, Doritos and Branston when consumers unlock their device. Unlockd is also partnering with Facebook to show ads to users, but they have the choice of interacting with the ads or simply dismissing them.
News UK will also provide stories and inventory for Unlockd in the UK. “This is an exciting partnership and gives us a new way to reach readers. It is also an opportunity for our advertising clients to reach consumers using Unlockd’s innovative platform”, said Anthony Vollmer, CEO of Tesco Mobile.
“At Tesco Mobile we’re committed to offering customers great value, simplicity and choice with exceptional rewards. Tesco Mobile Xtras, powered by Unlockd’s unique platform, provides our customers with even more choice and value. The opportunity for our customers to save money on their phone bill in exchange for learning about products and services relevant to them is a first in the UK market and we’re excited to exclusively offer this value to our customers”.
“Our UK launch exclusively with Tesco Mobile continues to realize our vision to forever change the way consumers pay for and use their mobile phones. To be the driver for collaboration and benefit for some of the world’s biggest media companies, a market leading mobile carrier, as well as the end consumer, is a huge coup. It is a move that will address existing challenges faced by our partners’ businesses and positively transform both the mobile advertising landscape and Telco industry”, said Matt Berriman, CEO and Co-Founder of Unlockd.
You can download Tesco Mobile Xtras from Google Play here.
