One of the key take-outs from this research is that people are becoming so attached to their smartphone, they would go as far as describing it as being ’like an extra limb’ – a sentiment shared by one in 20 (6%) Britons according to a study by MORE TH>N, to mark the launch of the new prototype2. An additional one in eight (12%) of those polled by MORE TH>N claimed to have ‘phone separation anxiety’ while a quarter (23%) recognised they had an addiction to their devices.
The reliance on our smartphones was further supported with over a third (35%) of people admitting to experience ‘phantom vibration syndrome’ where they imagine getting a notification, text or call but haven’t actually received one, illustrating the inherent need for new steps to be taken to help tackle the issue of mobile phone addiction in the UK. The artificial phone sets out to do just that.
To initially launch its Give Your Mobile The Boot campaign, MORE TH>N worked with psychologist and writer Amanda Hills to create a five-step tutorial for people to watch ahead of a journey3, having first placed their mobile in the boot of the car, to help overcome their Phone Separation Anxiety (PSA). The routine features a range of useful tips, including breathing exercises and stretches, and can be viewed here:https://www.youtube.com/w
Amanda Hills commented: “The physical dependency and sense of attachment that many people have with their smartphone means our relationship with it is now far more complex than using it simply as a method of communication. With this in mind, it will certainly be interesting to see how effective the artificial phone trial is in providing people with a physical implement to potentially help condition themselves to become less reliant on their real mobile device.”
People wishing to register their interest in taking part in a one-week ‘clinical trial’ of the artificial phone prototype, in return for a £20 Amazon voucher, can do so by visiting the MORE TH>N Facebook page for more information. Alternatively, anyone interested in joining the wider Give Your Mobile The Boot campaign, and committing to putting their mobile in the boot before setting off on a car journey, can do so by making the following pledge on social media: ‘I’m pledging to put my mobile phone in the boot before my next drive #BootYourMobile.’
1. Source: ‘A Day Without Media’ – Study conducted by ICMPA and students at the Phillip Merrill College of Journalism, University of Maryland – https://withoutmedi
2. According to research conducted by One Poll on behalf of MORE TH>N among 3,000 respondents
3. Amanda Hills – Copyright 2017